Microsoft Corp surprised everyone on Tuesday when it publicly confirmed it will soon launch a new Internet search engine called Kumo. Company engineers and employees are currently testing the new search site and technologies. The new search engine is based on semantic technology and advanced ranking mechanisms.
“There’s a good deal of excitement brewing over this test, both internally and externally, which we’re always glad to see,” Microsoft Live Search general manager Mike Nichols said in a statement.Microsoft’s new search engine gets underway. Kumo might become the new re-branding of the company’s Internet search.
Microsoft Kumo was rumored as a new search for Microsoft, but no one from the company confirmed the plans up to the present moment. It is not known whether or not the company will replace its Live Search model with the newer Kumo. The domain name was for testing purposes only, but Nichols said Microsoft is considering a re-branding of Live Search.
“Search. We’re using the Kumo brand and URL for this test experience to make sure employees understand they’re in a test experience. We believe this will encourage more active feedback. As for re-branding it’s something we’re still considering,” Nichols said.