Google Unveils Tool to Map Shopping Trips

by Adam Geoffrey | @ | November 22, 2005 2:23 am

Joining the herd of Web sites jostling to cash in on the holiday shopping season, online search engine leader Google Inc.em> is adding a tool designed to make it easier for consumers to map out their local trips to the mall.The feature, to be unveiled Tuesday at Google’s Froogle shopping site, will pinpoint the merchants selling a specific item within a designated ZIP code. Besides displaying a map showing all the local stores carrying the merchandise, Froogle also will list price differences.The Mountain View, Calif.-based company developed the free tool to help consumers avoid the frustration of traveling to a store that no longer has an item on their shopping lists, said Marissa Mayer, Google’s director of consumer products. To have more information on this visit here.