AOL widens the search
Web searches are now at the forefront of AOL’s strategy, with the company laying plans to improve and expand its services and move into personalised search.
A few years ago, AOL considered search important but not critical, but the company now sees it as a priority. “Search is a gigantic part of the company’s focus,” said Gerry Campbell, vice-president and general manager of AOL Search. “There’s lots more to come.”