AOL widens the search

AOL widens the search
Web searches are now at the forefront of AOL’s strategy, with the company laying plans to improve and expand its services and move into personalised search.

A few years ago, AOL considered search important but not critical, but the company now sees it as a priority. “Search is a gigantic part of the company’s focus,” said Gerry Campbell, vice-president and general manager of AOL Search. “There’s lots more to come.”

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