Overture’s Shift to Default Broad Match by Seo Talk Admin | @ | September 22, 2004 1:15 am Twitter Facebook Google+ LinkedIn Pinterest Overture will soon make a major switch, matching terms on a broad basis, rather than the traditional exact match default it’s followed since the company launched. More Related Posts Increase Your Business Branding With Right PPC Management Services Earlier the word branding was usually associated… Making Money Using PPC Advertising Pay per click advertising is a part… Yahoo! Conducting Search for New CEO Yahoo! Inc. (Nasdaq:YHOO) today announced that its…