Maynard, MA - (PromotionWorld) - December 13, 2004 - Inceptor, Inc. today announced that it has added news search engine optimization to its broad range of search engine marketing services. Inceptor, a leading provider of online customer acquisition technology and services, has partnered with SEO-PR, a pioneer in optimizing press releases for Google News and Yahoo News, and PR Web, a leading provider of press release distribution services. By combining the experience and skills of its partners, Inceptor will be able to offer it clients help optimizing, distributing and tracking their press releases.

Vic Odryna, President and CEO of Inceptor, said, “We provide our clients with a broad suite of search engine marketing services, including site-side optimization, paid placement campaign management and feed services for paid inclusion and shopping engines. Optimizing press releases for news search engines is a very natural extension to our offerings.”

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