FindWhat.com Local, Pay-Per-Call and Content Matching Ads

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FORT MYERS, FL – September 16, 2004 – FINDWHAT.COM, INC. (NASDAQ: FWHT), a leading developer and provider of performance-based marketing and commerce enabling services, today announced an exclusive distribution relationship with Bizjournals, the new media division of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers.

Under the terms of the exclusive distribution agreement, FindWhat.com will supply Bizjournals.com and each of its 41 local metropolitan business news websites (like San Francisco, Atlanta and Boston) with targeted keyword advertisements (paid listings) through both search box and content matching implementations. The advertisements appearing after a search will match the location of each local Bizjournals.com website and include FindWhat.com’s new pay-per-call* advertisements (FindWhat.com is the only performance-based marketing company that is offering pay-per-call advertising). Additional FindWhat.com advertisements will match the particular content of the pages on which the ads appear.

“Our agreement and implementation with Bizjournals further establishes FindWhat.com as a leader in the burgeoning local search space and highlights the depth and breadth of FindWhat.com’s leading-edge solutions to publishers and advertisers,” said Rick Szatkowski, SVP/GM FindWhat.com Network/Private Label Division. “Incorporating targeted local advertisements into the content pages of each Bizjournals.com metropolitan business news website, including ads from our pioneering pay-per-call service, is a complementary ‘next step’ to our recently announced relationships with Verizon SuperPages.com and Yellow Pages Group. Further, we believe the combination of the solutions we provide to advertisers and publishers alike expand the potential for each to maximize revenue opportunities while elevating the user experience by delivering highly qualified and relevant content online and potentially offline as well.”

“FindWhat.com is the right partner to offer additional, relevant content and functionality to our three million plus unique monthly users,” stated Tim Bradbury, executive vice president of Bizjournals.com. “This partnership will increase the services we can provide our users in our publications—both online and possibly offline.”

The Bizjournals Network, including Bizwomen.com, features local business news from around the nation updated throughout the day, top business stories from American City Business Journal’s print editions, industry-specific news from more than 40 industries, advice columns and a full menu of tools to help business owners and operators manage their businesses more successfully. Navigation to each of the 41 local business sites is easily navigated from each site.

About FindWhat.com®, Inc.
FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help businesses of all sizes throughout the business cycle in reaching prospects, converting prospects to customers and retaining customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click or pay-per-call (U.S. only), keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network™ in the U.S., the Espotting Network in Europe and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. FindWhat.com also operates a merchant services division which includes Miva®, a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. Additionally, FindWhat.com has a primary traffic division, currently offered through Comet Systems, a leading provider of connected desktop consumer software. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.

About Bizjournals
Bizjournals is the new media group of American City Business Journals, the nation’s leading publisher of business newspapers serving 41 metropolitan markets across the United States. Bizjournals offers a daily collection of top business stories, business data and how-to information from weekly business journals. Organized as 41 market-specific sites, bizjournals lets visitors stay within their market of interest, while giving them the ability to scan multiple other markets in an efficient, cohesive manner. Visitors can also find E-mail newsletters, small business tools and downloadable sales leads from each market on the site.

American City metropolitan business newspapers reach 4 million readers each week with exclusive, in-depth coverage of their business communities. The loyalty of these readers testifies to American City’s commitment to top-quality journalism, unexcelled service for advertisers and readers, and active business community involvement. American City Business Journals is a unit of Advance Publications, Inc., which also operates Conde Nast Magazines, The New Yorker, Parade magazine, Newhouse Newspapers and other publishing and cable television operations.

Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “plan,” “intend,” “believe” or “expect'” or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com’s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003 and the most recently filed quarterly report on Form 10-Q. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com’s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
® Registered Trademark of FindWhat.com, Inc.
â„¢Trademark of FindWhat.com, Inc.
*Pay Per Callâ„¢ trademark of Ingenio, Inc.
All other trademarks property of their respective owners

FindWhat.com Contact:
Karen Yagnesak
239.561.7229
KarenY@FindWhat.com

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