Matt Cutts replied on this topics
Today we have a great question from Daniel Roofer, who asks, what has been the biggest surprise of 2012 for you and your spam team?
If you find difficulty in understanding the this read below
1:36about buying is to spam forum software.
1:39You think those guys don’t know how to make sock puppet
1:41accounts that say, yeah this is great.
1:43Has anybody else used it?
1:44I love it.
1:45It’s like, just be a little skeptical, right?
1:49And the craziest parts are the people who are like, well the
1:52last set of domains that I contributed into the kitty,
1:55they got burned to the ground.
1:56But this time the guy says it’s completely
1:59undetectable by Google.
2:00And he realizes how Google caught him.
2:02And this time he’s totally changed everything.
2:04And there’s no way Google can catch him.
2:06That guy doesn’t know how Google caught his domain.
2:08He has no idea the different techniques or
2:10tools that we’re using.
2:11He’s taking his best guess.
2:13And so the fact that people not only lose money, or lose
2:15domains, but then they’re like, oh OK,
2:17this time for real.
2:19Let’s go chip in again.
2:20At some point, especially if you’re on some random web
2:23forum, or black hat forum, or wherever, and somebody’s like,
2:27I have a foolproof way to make money.
2:29Just give me your money.
2:32That’s when you should be a little bit skeptical.
2:33So that continues to be a surprise to me.
2:36It’s at the point where if people just decided–
2:38and we’ve seen this, where a few people on Twitter will
2:40say, if you look at the money involved, it’s cheaper and
2:45easier and more sustainable over time to go white hat.
2:48And to keep changing the algorithm, and trying to put
2:50in the money such that you can fly under the radar.
2:53And I think if that’s not true now, that equation is
2:57absolutely going to keep moving in the direction
2:59towards things that are more sustainable.
3:01Rather than churn burn domains, and churn and burn
3:04So it’s a surprise to me that people will continue to read
3:08these things long testimonials where it’s like, postscript,
3:12post postscript, post post postscript, and they’re 40
3:16And by the end it you’re like, well of course I’m going to
3:18give this guy money.
3:19Just think twice whenever you’re presented with
3:21an offer like that.
3:22Because sometimes when something looks too good to be
3:24true, it is too good.