Pay per click advertising is a part of the Internet advertising ideal usual on the search engines, advertising networks and content sites, such as the blogs, in which advertisers pay their host only when their ad is clicked on the site Search engines, advertisers commonly direct on keyword phrases relevant to their purpose market.
Content sites normally pay with definite price per click significantly than apply a bidding system. Websites that exploit PPC ads will show an advertisement when a keyword query equals an advertiser’s keyword list or when a content site shows applicable content. Such advertisements are called sponsored links or sponsored ads and show nearby to or above organic results on the search engine results pages or anywhere a web developer selects on a content site.
Cost per click
The search engine depending on the Cost per click change and the level of contest for a individual keyword. The PPC advertising pattern is open to exploit through click fraud, although Google and other search engines have performed automated systems to protect against abusive clicks by contenders or pervert web developers.
Flat rate model, the advertiser and publisher accept upon a stable amount that will be paid for every click. In various examples the publisher has a rate card that lists the CPC within various areas of their website or network. These different amounts are provide related to the content on the pages, with content that commonly draw attention more precious visitors having a higher CPC than content that draw attention less costly visitors.