Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, will participate in a panel discussion to explore issues and tactics related to click fraud concerns on December 6, 2007 at Search Engine Strategies Chicago.John Linden, Think Partnership’s chief technology officer, will be joined by Tom Cuthbert, president and CEO of Click Forensics in a 1-hour presentation from 10:15-11:15 a.m. at the Chicago Hilton.
Earlier this week, Think Partnership announced an exclusive technology alliance with Fair Isaac designed to change the way online, pay-per-click ad networks set pricing and manage quality. By combining Think Partnership’s patent-pending click fraud screening technology with Fair Isaac analytics, the Valid Click Ad Exchange aims to raise the bar in protecting online advertisers from click fraud. The ‘Search Marketers on Click Fraud’ panel will provide an excellent platform to discuss the new technology.