In preparation for a presentation this week on the importance of link building and steps to an efficient and effective link building strategy, I am putting together blog posts this week for SEO Professionals and SEO company Singapore which reflect my philosophy on link building, and what I havelearned over the years.
Is it all too often that a company embarks on a link-building campaign before making sure their website is ready for the influx of links which will assist with search engine rankings. Many companies expect, despite the quality or relevance of their web site, that numerous anchor text rich links from relevant sites will immediately boost their search rankings after 3 or 4 months.
If the target site itself is fully optimized, or somewhat search engine friendly, then the benefits of link-buildng will substantially increase.