Google AdWords is a complex powerful marketing platform which makes it easy for marketers large and small to deliver targeted demand based advertising. Many good ads were thrown out with the bad ones though. Many advertisers complained, and Google has decided to dump some of the complexity of their ad system. Instead of ads being in test, disapproved, on hold, or running now the system has two simple states: active or inactive. Read the rest of this entry »
Last week Microsoft filed suit against Google over their hiring of Kai-Fu lee a former Vice President at Microsoft. Read the rest of this entry »
Web search leader Google Inc. said on Wednesday it had bought Brazil’s Akwan Information Technologies, which it will use to set up a research and development center for Latin America. Read the rest of this entry »
The US search giant Google announced its formal plans to enter the Chinese market with the appointment of new head of its Chinese operations and the establishment of a development centre in China, one day after it was sued by Microsoft. Read the rest of this entry »
Commemorating the first manned moon landing that took place 36 years ago today, Google has launched a variant of Google Maps thats lets users find out if the moon is realy made of cheese. While browsing the lunar surface, Google Moon also points out the locations of the six Apollo moon landings. Read the rest of this entry »
Become.com, a search engine that helps people find product reviews and relevant buying information, announced the availability of a beta version of its comparison shopping service. This new service helps consumers find the best deals on over 5-million products and services from a wide range of online merchants. Read the rest of this entry »
Search company Blinkx launched a free service on Tuesday that scans radio and television programs available on the Internet and automatically delivers the shows to a user’s computer. Read the rest of this entry »
Microsoft Corp. sued Google Inc. on Tuesday, accusing it of poaching a top executive the search engine company had wooed away to head a new research lab in China. Read the rest of this entry »
Already rich from their prescient investments in breakthrough companies like online search-engine leader Google, renowned venture capitalists John Doerr and Ram Shriram think they have discovered their next gold mine. Read the rest of this entry »
The Google AdWords Change.Late last week Google introduced a “quality based” bidding system intended to give advertisers more control of their campaigns while potentially improving ad relevance for users. Read the rest of this entry »
That banner ad you see today on a Yahoo page may have been triggered by a search you did on the company’s search engine two days ago.
That is because Yahoo tracks users’ queries on its search engine and, based on that information, tailors the graphical ads it beams at them later throughout its network of sites. Read the rest of this entry »
Yahoo Inc. said on Tuesday it has added new search technology that crawls the Internet to help users of its HotJobs employment site find openings on sites across the Web. Read the rest of this entry »
Baidu.com Inc., which billsitself as China‘s largest Web search engine, on Tuesday said itis planning an initial public offering of as much as $80million in Class A ordinary shares. Read the rest of this entry »
NEW YORK Separate surveys by investment banks SG Cowen and Piper Jaffray found the price of keywords advertising was mostly flat in the second quarter. Read the rest of this entry »
Yahoo extends SMS search.Following Google’s lead, Yahoo has extended its search service with an offering that allows mobile phone users to receive query results via SMS. Read the rest of this entry »
Acquired last year and re-launched this spring, FeedPlex includes new features like keyword density, words per page, URL restriction and category. FyberSearch LLC, a search engine technology company, today announced that it has added 11 features to the XML search engine FeedPlex that it acquired last year and re-launched this spring. Read the rest of this entry »
National Arbitration Forum rules in favour of Google regarding rights to googkle.com, ghoogle.com, gfoogle.com and gooigle.com. Read the rest of this entry »
Google has developed a toolbar for The Mozilla Foundation’s Firefox browser that contains almost all the features found in Google’s toolbar for Microsoft’s Internet Explorer browser, according to a company official. Read the rest of this entry »
According to mozdev.org, Google will soon be launching an official Google toolbar for Firefox, probably on July 7. Read the rest of this entry »
ng developers to help combat Google’s search dominance, Microsoft has quietly released documentation to extend its desktop search tool beyond the browser. Read the rest of this entry »