Microsoft ’s Bing search engine went live in the U.S. over the weekend, formally launching the company’s latest attempt to wrest a larger slice of the lucrative online search market from incumbent Google

Microsoft has made its new search engine available ahead of schedule, and is redirecting searches from Live Search to the new site

Microsoft says:

Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas: making a purchase decision, planning a trip, researching a health condition or finding a local business.

http://www.bing.com

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