Will you Bing it, or Google it? That’s the big question the world’s biggest software company Microsoft will be asking over one billion
internet search users across the world, after the company will launch its new search engine Bing on June 3, and prepares to compete more effectively with Google.

While Google invented the advertising-based search model, which produces most popular items for each query, Microsoft is aiming to change the game by calling Bing a ‘decision engine’ , which will offer more insights to users for helping them take decisions, and not necessarily throw the most popular and relevant items.