Google has topped the Harris Interactive Reputation Quotient which asks US consumers to first identify the 60 most visible companies and then to rank these companies based on their reputation in six different categories: Emotional Appeal, Products & Services, Social Responsibility, Vision & Leadership, Workplace Environment, and Financial Performance.

1. Google
2. Johnson & Johnson
3. Intel Corporation
4. General Mills
5. Kraft Foods
6. Berkshire-Hathaway Inc
7. 3M Company
8. The Coca-Cola Company
9. Honda Motor Co.
10. Microsoft