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LITTLE ROCK — A set of plaintiffs in a class-action suit argued Monday that Google (GOOG) has not exercised reasonable care to prevent “click fraud” and has misrepresented efforts to stop swindlers from repeatedly clicking website links to drive up advertising costs.

Shoppers browsing online for new designer sunglasses or that ultrathin cellphone have a new temptation: a speedy-looking blue shopping-cart icon offering to whisk them to a purchase.

Mumbai: Google has announced the launch of its click-to-play video ad format available for advertisers worldwide. Advertisers can now run this new format on the Google content network to reach their target customers.

In March I had a hunch, and in April I published a few javascript hacks revealing a feature that was launched today — a rich text editor for Google Base. 

Google Inc. appears to be doing reasonably well protecting advertisers from scam artists preying upon the Internet’s largest marketing network, but it remains unclear how much the system is being bilked under a ruse known as click fraud, according to an independent report filed in court Friday.

Google was asked about the integration of its dMarc Brodcasting acquisition during its Second Quarter 2006 Earnings Conference Call today.

Microsoft Corp said that computer manufacturers will be able to set Google or other non-Microsoft search engines as the default search service in the next version of its flagship Windows operating system.
Brad Smith, Microsoft senior vice president and general counsel, said the software giant is adopting a voluntary set of principles to guide development of [...]

OVERVIEW: Google held on the No. 1 spot for U.S. Web search, ending the quarter with 44.7 percent of queries as competitors stayed steady or dropped off, according to data from comScore Networks, a research group.

A Google executive challenged Internet pioneer Tim Berners-Lee on his ideas for a Semantic Web during a conference in Boston on artificial intelligence.
On Tuesday, Berners-Lee, the father of the Web and the current director of the World Wide Web Consortium, gave the keynote on artificial intelligence and the Semantic Web at a conference sponsored by [...]

Google is updating its algorithm for evaluating “landing page quality” in an effort to weed out low-quality sites that are linked to from AdWords ads, writes ClickZ.

Google really IS testing GDrive, and the features look great.

Google CEO Eric Schmidt will participate in this summer’s Search Engine Strategies (SES) Conference & Expo 2006 in San Jose, CA. “A Conversation with Eric Schmidt” is scheduled for 10-10:45am on Wednesday, August 9th. During the session, SES chair Danny Sullivan will talk with Schmidt about Google’s growth and the challenges and issues in search [...]

Google is planning a service that will provide doctors, patients and health care providers with a way to manage medical information over the Web, according to the VC Ratings blog on The Deal Web site. Consumers will be able to log in and do things like check their medical records, add providers and pay bills.

Google AdWords will be making some changes to its ad serving algorithm which rates the quality of advertiser landing pages. On the Inside AdWords blog the change is discussed and Google feels that it will affect a small number of advertisers, while having a positive impact on the quality of ads……………..More At……

If you’re asking how Google compares to its competitors, then the answer is: Google is King. Yes, if it is possible to monopolize how people search for information, then Google is the reigning monarch.

Alexander Limi - one of the Plone CMS founders - has been approached with an offer to join Google as a User Interface Designer, and has accepted the offer.  According to the project’s website, Limi will continue to contribute to Plone and plans to have significant leadership in the upcoming UI-focused 3.0 release. Limi will [...]

Need tips on how to groom a unibrow or soul patch? Just google it. Or get a mouse potato to do it for you. If you’re still lost, grab the latest edition of Merriam-Webster’s Collegiate Dictionary for a definition of those and about 100 other words that have made their way into its pages. …………..More [...]

Delete All Spam: Google Gmail gaining more regular features
If you are a heavy user of Google Gmail webmail service like we at TechWhack are, you would know the pain of deleting loads of spam mails manually. Google had no option to delete all spam mail in one go like other webmail services……More At….

What would you do if your web site was “sandboxed” by Google? If you’re children’s search engine KinderStart.com, you’d spend a few weeks wondering why site traffic had fallen by more than 70 percent and why AdSense revenue was in the toilet. Then you’d sue Google.
The company filed a complaint (PDF) against Google earlier this [...]

Google has warned it will not hesitate to file anti-trust complaints in the United States if high-speed Internet providers abuse the market power they could receive from U.S. legislators.
The US Senate Commerce Committee last week approved sweeping communications reform legislation that would make it easier for telephone companies like AT&T to offer subscription television to [...]