GOOGLE doesn’t like to admit that it makes mistakes, but at its Zeitgest conference yesterday Eric Schmidt, the chief executive, conceded it needed to reintegrate its mushrooming family of products back into its original search offering…

Mr Schmidt said that the company, which prides itself on giving its engineers 20 per cent of their work time to pursue personal projects, had changed its strategy to ensure that the disparate efforts didn’t spiral out of control.

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