Leading web search engine Google launched a new site for book lovers at the world’s largest publishing show on Thursday that will provide a new avenue for sales.
One day after opening the firm’s European headquarters in Dublin, company founders Sergey Brin, 30, and Larry Page, 31, unveiled Google Print at the Frankfurt Book Fair.
The new service, similar to one announced by US e-commerce giant Amazon.com this summer, allows publishers to provide excerpts of their books on Google’s index for free.

When users type in either the title or a key word from its subject, Google will lead them to pages from the book and a number of Web sites offering the title for sale.