Search Engine Marketing and Trademarks

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In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense. In fact, the direct response television (DRTV) advertising industry estimates that about 21% of consumers watching commercials for an “As seen on TV” product, type the brand name of the product directly in the search box of search engines such as Google, Yahoo and others. More

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