Sensis patents its search engine

In: Search Engines News

23 Sep 2004

TELSTRA’S highly profitable directories business, Sensis, has lodged global patents for part of its new internet search engine in a bid to stymie growing competition from global search giants Yahoo and Google.Sensis search chief Greg Ellis said the patents related to the company’s online system Bidsmart, which let advertisers choose their level of payments based on auction process. More


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