Search Engine Marketing: Still in its Infancy?

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Ask marketers, tech vendors or analysts about the current state of paid search, and the response is usually some variation on “phenomenal.” They tout it as the rare marketing vehicle that delivers exceptional ROI while remaining eminently measurable, and point to rosy projections by firms like Borrell Associates, which estimates that spending by businesses on search-engine marketing will hit $2.6 billion this year More

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