Archive for August, 2004

With most of the major search engines embracing the geographic targeting, through local search engines or by organic search using regional information, users now have more options with which to optimize for. Be it organic listings or PPC listings, there are a number of things that users can do to improve their performance within each [...]

Understanding Search Engine Models To understand search engines and search engine marketing, one must first understand the search engine model. There are two fundamentally different types of search engine back ends: site directories and spidering search engines. Site directory databases are built by a person manually inputting data about websites

Yahoo Inc. said Friday it sold $191 million in Google Inc. stock in that company’s initial public offering, cashing out most of the 2.7 million shares Google gave Yahoo this month to settle two disputes.

Next time you’re “shakin your thang” do it in style by wearing Engadget’s Search Engine Belt Buckle. This do-it-yourself fashion accessory will show streaming search engine queries on your belt. We kid you not! More

Did you know that you can turn your blog into a source of revenue with Google’s AdSense program? A news for blogger.com bloggers. Google Inc. is making it easier for Webloggers to earn extra cash, while expanding the reach of its search-based advertising. What eweek say about it.

RSS feeds have become beloved apps for all bloggers. And now it is the Venture capitalists who are falling in love with “real simple syndication.” I have learned exclusively that Technorati has/or is about to close its first round of funding.

After closing higher each of Google’s first three days as a publicly traded stock, shares in the search engine company were on track to post a loss Tuesday.
After falling more than 5% early Tuesday, Google recovered slightly to trade at $105.08, down $4.32 for the day, or nearly 4%.

Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.
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Domain Names Still Important Despite Search Engine Popularity A common belief is that search engines like Google make specific web addresses, that is, Internet domain names, relatively unimportant. “That is not true,” asserts psychologist Susan D. Griffith, Ph.D. “As in other areas of branding, names are everything, and memorable names on

The battle for supremacy in the online-portal and search-engine space must be having some effect: Americans’ satisfaction with services in these areas is rising, according to the annual e-business update of the American Customer Satisfaction Index (ACSI), which is produced by the University of Michigan School of Business

Google Expands

In: Google News

24 Aug 2004

The skeptics scoffed, the Securities Exchange Commission had a fit, and the company had to halve the number of shares of the initial public offering to set a price that valued the company at roughly 120 times earnings, extravagant even by dot.com era standards.
http://www.spectator.org/dsp_article.asp?art_id=7024

Playboy magazine on Tuesday posted to its Web site an unpublished portion from its interview with Google’s founders, which raised regulatory eyebrows not for what it revealed, but for its timing — just before the Internet search engine’s much-anticipated initial public offering

“Traditional search engine optimisation (SEO) looks set to make a comeback as the paid listings market becomes saturated and cost-per-click (CPC) rates rise.
[...] Many users - as many as 70% - don’t look at paid listings at all, while new software is capable of stripping out paid search ads. [...]
I think people are starting to [...]

“Google this week removed the ads from the top of all free hosted BlogSpot blogs, previously delivered as part of Google’s AdWords contextual ad program, and replaced them with a Blogger navigation bar that includes a search box. [...]
The move adds to signs that Google is having difficulty with its contextual advertising program.”
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Click here for Google’s 2004 Summer Olympics Doodle It comes under Google Holiday Logos

This section contains a collection of links relating to different search engines subjects. Especially users, webmasters, search engine experts, seo and web marketing companies, search engine submission firms, search engine optimization specialists and expert relating to search engine reviews, search engine tutorials, search engine technology, search engine software for your web site, search engines and [...]

There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and Google experimenting with factoring in profile information to adjust search results based on relevance to a specific user rather than just giving the exact same results to every user who searches for the certain keywords.

Yahoo new serach blog will defiantely be a good source for yahoo search engine news in coming days.

Web portal Lycos on Monday released new mechanisms for searching for individuals and for combing through discussion sites.

NEW YORK - Google Inc. tried to democratize the IPO process through its unusual auction, but its corporate governance is anything but shareholder-friendly, according to an influential proxy adviser.


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