Search optimisation makes a comeback

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“Traditional search engine optimisation (SEO) looks set to make a comeback as the paid listings market becomes saturated and cost-per-click (CPC) rates rise.

[…] Many users – as many as 70% – don’t look at paid listings at all, while new software is capable of stripping out paid search ads. […]

I think people are starting to recognise that they have to focus as much on natural search as paid search.”

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